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Zulily, a daily deal site for moms, babies and kids, is number one on a new ranking of Seattle's hottest startups.

viaForbes

No company (at least that we know of) is moving quite as fast as Zulily.

  • Posted: June 26, 2012

viaGeekWire

2012 ParentMap Golden Teddy Award Winner: Kids' Online Retail

viaParentMap

Zulily, my personal go-to online shopping source for great finds that are not only beautiful and unique but offered with discounts of up to 50% off.

viaMommy Blog Expert

There probably isn’t a startup in Seattle as intriguing as Zulily.

viaXconomy

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Last great discovery, Rebecca Romijn

Zulily, a kids' sale website. They had a big sale on inflatable pool toys and the kids [twin daughters Charlie and Dolly, 4] were so excited. I just had my first weekend at home in two months, and I blew up inflatables the entire time.

http://www.people.com/people/article/0,,20712898,00.html
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The Way I Work: Zulily's Darrell Cavens

Half of Darrell Cavens's 700 employees have been with Zulily for less than a year. And a year from now, the same dynamic will probably be in place--though who knows what the head count will be at a company that at presstime had 160 open positions? Managing growth is the defining challenge at Zulily, a daily-deals site for moms and kids. Membership is up to 10 million, and though the company won't talk about revenue, a recent round of funding ($85 million, led by Andreessen Horowitz) valued it at more than $1 billion. Those 700 employees are spread out among the Seattle headquarters and offices in London; Reno, Nevada; and Columbus, Ohio. Cavens, a 40-year-old father of two, founded the company in 2009 with Mark Vadon, his former boss at the online diamond seller Blue Nile.
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Zulily: Fresh, Fast, and Worth $1 Billion

Darrell Cavens co-founded Zulily in 2009, and just three years later, the company had achieved a billion dollar valuation. As part of a series on start-ups that have achieved this milestone, Inc's Jeremy Quittner spoke to Cavens about investors, e-mail, and grass stains on his son's clothes.
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Money-saving tips for back-to-school shopping

As summer comes to a close, parents giddily anticipate all of the money they'll start saving now that they don’t have to shell out for all of those expensive camps anymore — that is, until they remember all of the expensive back-to-school purchases they have to make.
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Zulily Tops List Of Seattle's Hottest Startups

Zulily, a daily deals site for moms, babies and kids, is number one on a new ranking of Seattle‘s hottest startups. The list, curated by Startup City, is powered by SEOmoz (also from Seattle) and a formula based on factors including whether the company has headquarters in Seattle, is technology oriented, has a "High Growth/Scalable Model" is "Privately Held, Acquired or IPO'd", and is a team of two or more full-time.
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Meet the college dropout (and speed freak) running tech for Seattle’s hottest startup

Don't let the laid-back Pacific Northwest demeanor fool you. Luke Friang is a self-described "speed freak." Whether bombing down icy slopes on his snowboard or maneuvering through hairpin turns in a mini-racecar, Friang simply loves to move fast.
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2012 ParentMap Golden Teddy Winners:Family Shopping and Services

You know what you like when it comes to what you're buying and where you're buying it. And why not? Quality, great selection and customer service count — and that's what ParentMap readers value the most.
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Citizensvoice: Snag up to 90 percent off on daily deal sites

When shopping online, one of the best ways to grab a great deal is to take advantage of the many daily deal sites that are out there. You're probably familiar with the big-name deal sites like Groupon and Living Social, but there are also lots of other sites offering awesome deals on wonderful products and services. You can find a few of my favorites below.
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With Orders Piling Up, Zulily Built a Shipping Arm—in 8 Weeks

Cavens runs one of the fastest growing startups in the Seattle area, a private-sales site that has amassed more than 5 million daily e-mail subscribers since launching publicly in early 2010. Today, Cavens says, Zulily has more than 300 employees and adds about 5,000 products to its site each day. Its headquarters includes 17 photo studios just to showcase the new product samples that constantly roll in.
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Startup advice from Zulily CEO Darrell Cavens:
Move fast, because speed matters

For the past few years, Keith Vernon of Bristlecone Advisors has taken the stage at the University of Washington's annual business competition awards dinner and read a popular children's story. The idea is that important entrepreneurial lessons can be gleaned from children's literature, like last year when Vernon read "The Little Engine That Could."
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Bargain Buys for Web Savvy Moms

If you haven't already heard about Zulily.com, the hottest new bargain shopping website for moms, read on.
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The Cribsie Awards: zulily wins a 2012 Cribsie Award – "Best Place To Never Pay Retail"

The Cribsie Awards recognize the best brands and products for babies, tots, and the parents who dote on them. You nominate. We select. Moms vote.
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Zulily launches iPhone App

Zulily just announced today that they've launched their first mobile app for the iPhone! As a digital mom, I appreciate an app being created for busy moms on-the-go, especially the ones (like me) who are attached to their iPhones at all times. I mean, all times. If you're a zulily addict, you will love this app!
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Money-Saving Sites for Moms

Spending way too much money on your kids' clothes, books, shoes and toys? Stop buying full price; even designer brand names can be scored for much less. When you sign up for one—or all—of the online sample sales and money-saving sites featured here, you'll never want to (or need to) enter a department store again. Plus, many of them are offering exclusive deals for Working Mother readers—Happy Shopping!
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Zulily.com: Amazing Deals for Mom and Baby!

There's a new private-sale site for moms and kids on the block. Following in the footsteps of The Mini Social and bTrendie.com, Zulily.com has burst on the scene to offer daily deals — up to 70% off — on children's apparel, toys, gear and gifts.
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Dealiciousmom: New Deal a Day Site for Busy Moms: Zulily

I have a great new deal a day site to share with you all today. The site is called Zulily and it is a new private sale site for all of us busy moms who are looking for a bargain but who don't have time to look around online for the best deal. Of course, I want my kids to look good so the fact that Zulily offers up to 70% off children's name brand items is a huge selling point!
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Blue Nile Founder's Next Category Killer

In 1999 Mark Vadon launched Blue Nile, the online diamond retailer that has shaken the status quo by treating the luxury stones as mere easy-to-compare commodities. Blue Nile's annual sales reached $285 million last year. Vadon, who is still executive chairman at Blue Nile, now sees a similar opportunity in a new retail category: baby items. He is launching a new Web site called Zulily this week with another Blue Nile alum. Unlike Blue Nile, Zulily is a private sale site, meaning customers sign up to be invited to sale events. I chatted with Vadon to discuss how this new venture is a similarly disruptive move.
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Seattle private-sale site Zulily jumps on
new trend in online commerce

When it comes to jewelry, soon-to-be mom Cheryl Gennaios has been known to treat herself to a few purchases from the Seattle Web site Blue Nile. So when Gennaios heard last week that two Blue Nile veterans had created Zulily, a members-only Web site with products for babies and children, she decided to check it out.
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The Ellen DeGeneres Show: zulily was featured on the Mother’s Day episode

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Bloomberg: Marc Andreesen speaks about e-commerce 2.0 companies including zulily

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Good Day Columbus: Good Day Columbus segment with Thrifty and Chic Mom

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Press Release

The Honest Company Exclusively Partners with zulily Leading daily deal site gives members every day access to Honest diapers and wipes on zulily.com

SEATTLE– 10 January 2013. zulily, the leading daily deals site for moms, babies and kids is excited to announce an exclusive partnership with The Honest Company, a brand founded by Jessica Alba and dedicated to making natural, beautiful and effective eco-friendly products, such as diapers and wipes. Starting today, zulily is thrilled to offer its 10 million members access to these smart and affordable essentials alongside daily deals at www.zulily.com. read more

“We are constantly looking to partner with like-minded companies that understand moms as much as we do, and we found that with The Honest Company,” said Darrell Cavens, chief executive officer at zulily. “The Honest Company line of products is a perfect match for zulily’s mission to deliver boutique brands at an amazing value.”

The first of its kind to open on zulily, The Honest Company shop (www.zulily.com/thehonestcompany) will be available every day for members to access Honest’s non-toxic, high-performing household products with super-cute designs:

• Premium Plant-Based Disposable Diapers in various patterns including Anchors, Dinosaurs, Family Tree, Hearts, Leopard, Lumberjack and Skulls.
• Biodegradable Medical-Grade Cloth Wipes – thick, strong and absorbent.
• Premium Plant-Based Disposable Training Pants in various patterns including Night Sky, Princess and Robots.

Also announced today, The Honest Company will launch three new diaper patterns exclusively on www.zulily.com this spring.

“The Honest Company is about delivering the best family essentials to your doorstep, and that’s what zulily is doing every day,” said Jessica Alba, founder of The Honest Company. “We’re excited about this partnership and connecting with families in a new way.”

For more information on zulily, please visit www.zulily.co.uk/aboutus. Additional details on The Honest Company can be found at www.honest.com.

About zulily
zulily (www.zulily.com) is the leading daily deals site for moms, babies and kids. Membership is free and zulily sales launch daily, filled with quality clothing, toys, décor and more. Top brands are offered alongside boutique brands, giving moms the chance to outfit their families with unique finds. Founded in 2009, zulily has become a global shopping destination. zulily is headquartered in Seattle with offices in Reno, Columbus and London.

About The Honest Company
The Honest Company (www.Honest.com), helmed by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don’t break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skin care and home cleaning products conveniently door-delivered through a monthly subscription service of customized product bundles or for single item purchase. Thanks to customer purchases The Honest Company donates product, money, and effort to Baby2Baby.org.

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Press Release

zulily Closes $85 Million in Series D Funding Led by Andreessen Horowitz; Site Reaches over 10 Million Members

zulily (www.zulily.com), the leading daily deals site for moms, today announced it has raised $85 million in Series D funding led by Andreessen Horowitz. This latest investment will allow zulily to continue to improve the member experience so moms can discover even more boutique products at unbeatable prices. read more

zulily is also pleased to announce that there are now over 10 million members of the zulily community who have access every day to over 35 new sales events that offer up to 70 percent off. zulily features items ranging from organic t-shirts and celebrity style apparel, to stylish gear and high quality toys. zulily members receive an email every morning at 6:00 a.m. PT promoting the limited-time-only deals. Sales last an average of 72 hours and zulily members shop the website early and often to grab great deals on handpicked products and boutique brands.

"zulily is one of the fastest growing businesses we’ve ever encountered, which really shouldn’t be a surprise given the founders' previous success at the pioneering online diamond retailer Blue Nile," said Jeff Jordan, partner, Andreessen Horowitz. "These two dads saw an amazing opportunity to fill a big underserved need, providing moms with the opportunity to buy boutique-quality apparel and household goods at mass market price points. We believe zulily has huge market potential and is well on their way to becoming an iconic e-commerce franchise."

Read more about zulily on Jeff’s blog: http://jeff.a16z.com/2012/11/15/e-commerce-2-0/.

In the last year, zulily took fulfillment in-house and built two shipping centers, one in Nevada and one in Ohio, allowing packages to get to customers faster. zulily has also expanded internationally, having launched in Europe earlier this year where there’s a growing, robust collection of product daily.

"zulily is all about moms—in under three years, we've seen tremendous growth combined with the loyalty and passion of our customers which inspires us to do more every day," said Darrell Cavens, CEO of zulily. "The vast majority of purchases come from repeat customers and we need to continue to surprise and delight them. Additional funding will allow us to expand more quickly and continue to enhance the experience for today’s busy mom."

Today zulily also announced the launch of the zulily app for iPad, available for free now in the App Store (https://itunes.apple.com/us/app/zulily/id454607051&referrer=mobile_app_landingpg). The app is designed to reflect how our mobile moms want to shop—visually, intuitively and seamlessly on the go. Over the last few months, zulily interviewed hundreds of zulily moms on how they shop online with their phones and tablets. Their feedback helped create the new app for iPad and we expect our already strong mobile growth, currently at 30 percent of transactions, to continue to grow. The app includes a unique layout, and navigation and social features that make browsing, sharing and checkout fun and fast.

zulily was co-founded by Darrell Cavens, the former senior vice president of marketing and technology at Blue Nile, and Mark Vadon, the chairman and founder of Blue Nile. Cavens and Vadon started the company shortly after becoming new dads and realizing that big box retail outlets and boutique stores did not provide a broad selection of unique, high-quality children's apparel, gear and toys at reasonable prices. With an e-commerce success story under their belt at Blue Nile, the two fathers launched the zulily website in January 2010 and have completely changed the way millions of busy moms discover the best values and hottest boutique brands for their families.

About zulily
zulily (www.zulily.com) is the leading daily deals site for moms, where every mom can find boutique products for herself, her kids and her home. More than 35 new zulily sales launch daily, filled with quality clothing, toys, décor and more. Top brands are offered alongside boutique brands, giving moms the chance to outfit their families with unique finds. Founded in 2009 and based on Seattle, zulily has become a global shopping destination with offices in Seattle, Reno, Columbus, and London.

About Andreessen Horowitz
Andreessen Horowitz is a venture capital firm that provides seed, venture and growth-stage funding to the best new technology companies. Founded by Marc Andreessen and Ben Horowitz, Andreessen Horowitz helps entrepreneurs become successful CEOs and build important and enduring companies. Its investing partners are Marc Andreessen, Ben Horowitz, John O'Farrell, Scott Weiss, Jeff Jordan and Peter Levine, all widely recognized experts in the creation, scaling and operation of high growth technology companies. The firm has $2.7 billion under management across three funds. Among its 150 investments are Airbnb, Apptio, Box, Fab, Facebook, Foursquare, GitHub, Jawbone, Lytro, Pinterest, Quirky and Twitter. The firm was established in June 2009 and is located in Menlo Park, California. www.a16z.com.

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Press Release

Ali Landry Curates Holiday Event for zulily; Celebrity Mom and Entrepreneur Shares Her Favorite Products to Brighten the Season

zulily, the leading daily deals site for moms, babies and kids is excited to announce a collaboration with Ali Landry, celebrity mom and entrepreneur. Starting on Thursday, November 15, members can purchase Ali’s 20 hand-picked products to help mom balance the holidays and family with confidence and style. Find out what her go-to items are by visiting http://www.zulily.com/alievent. read more

Ali Landry: Must-Haves for Mom” is filled with items she loves and finds valuable, from wrap carriers to out and about essentials, all at amazing prices. As the founder of a soon-to-launch site dedicated to finding the best kids products on the market, and a mother of two, Ali is a great resource for zulily moms everywhere.

“Curating an event with zulily has been exciting! The holiday season can be overwhelming,“ said Ali. “I’m hopeful my selection will help moms spend less time sweating the small stuff, and more time celebrating with their families.”

Ali’s exclusive event will last 72 hours and include top rated brands, such as:

• 2 Red Hens
• Bebe au Lait
• Belly Bandit
• Boon
• Bumkins
• Cake Lingerie
• JJ Cole
• Mobi
• My Brest Friend
• Neatnik Saucer
• Solly Baby
• Swaddle Designs
• Upspring

More information on zulily can be found at zulily.co.uk/aboutus.

About zulily
zulily (www.zulily.com) offers online daily deals up to 70 percent off on apparel, toys, gear and more for moms, babies and kids. Membership is free and offers exclusive access to new events each day, lasting on average for 72 hours. Members are delighted to find their favorite brands and discover new ones, all for the best value. zulily was founded in 2009 to make shopping for unique children's products, both online and mobile, easy, affordable and fun.

Press Release

Zulily Closes $43 Million in Series C Funding

Zulily, the destination site best known for offering daily deals up to 90 percent off the most popular and up-and-coming boutique brands for moms, babies and kids, today announced it has received $43 million in funding. Meritech Capital Partners, the preeminent late-stage investment firm behind several successful Internet companies such as Facebook, Zipcar, and PopCap Games, led the investment with participation from existing investors. This latest round brings the total funds raised to date to $53.6 million. read more

Zulily will use the additional capital to hire more employees and fund other marketing and growth initiatives. In conjunction with the financing, Zulily is expanding its board to include Craig Sherman of Meritech.

"In 18 months, Darrell Cavens and his merchant team have established great relationships with amazing brands, allowing the company to carefully curate each event to help its members discover the best brands and styles at a great value," said Craig Sherman, managing director of Meritech Capital Partners. "The site has become the tastemaker of children's fashion and I look forward to being on the board and part of their success as they become the next big brand in children's retail."

Every day, Zulily features over 15 new exclusive sales events that offer up to 50-90 percent off items ranging from organic t-shirts and celebrity style apparel to stylish gear and high quality toys. The limited-time-only deals are promoted to Zulily's members via an email every morning at 6:00 a.m. PT. Since sales are typically only available for 72 hours, Zulily members shop the website early and often to discover new brands and grab great deals. Members are also encouraged to share Zulily sales events with friends and family, and earn a $15 store credit for use on future purchases when a friend's first order ships. The site has become a fashion leader by featuring hot styles like those of mini-me chic by Hazel, celebrity favorite Phil & Teds strollers, organic apparel by Kate Quinn Organics and Origany, and classic styles by Corky & Company and Baby Nay. With an eye towards keeping mom looking as great as her kids, Zulily also features top brands like HOTmilk, SPANX, Charles David and Karen Kane. Zulily launched its first mobile app today to make it easier for moms on-the-go to shop from the comforts of a warm bed before the kids wake up, during their morning commute on the train or during soccer practice.

"When you watch millions of customers become passionate about a brand, you can't help but become obsessed with making sure they have a fun and exciting experience while trying to find the best brands at the lowest prices for their family," said Darrell Cavens, founder and CEO of Zulily. "We have an opportunity to provide the best access to mom, baby, and kids' boutique brands not found elsewhere. The additional funding will help us deliver even more value to our members, provide an even better experience, and raise the bar to meet customer demand."

Zulily was co-founded by Darrell Cavens, the former senior vice president of marketing and technology at Blue Nile, and Mark Vadon, the chairman and founder of Blue Nile. Cavens and Vadon started the company shortly after becoming new dads and realizing that the shopping at big box retail outlets and boutique stores did not provide a broad selection of unique, high-quality children's apparel, gear and toys at reasonable prices. With an e-commerce success story under their belt at Blue Nile, the two fathers launched the Zulily website in January 2010 and have completely changed the way millions of busy moms discover the best values and hottest boutique brands for their families.

The new Zulily iPhone app is immediately available for free in the iTunes store.

About Zulily
Zulily is changing the children's retail market by offering the most unique and sought-after children's boutique brands at discounts of up to 90 percent off retail to its members. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, Provide Commerce and Eddie Bauer, the Zulily team helps busy moms find the highest quality apparel, gear and other goodies for moms, babies and kids, including popular brands such as Crocs, phil&teds, Corky & Co., and Melissa & Doug to unique brands such as Baby Nay, Kate Quinn Organics, and Lex Modern. For more information, please visit www.zulily.com and connect with us on Facebook and Twitter.

About Meritech Capital Partners
Meritech Capital Partners is a leading provider of late-stage venture capital to category-defining private technology companies and has been one of the top performing venture firms of the past decade. With over $2.6 billion under management, Meritech primarily leads investments into portfolio companies of leading early-stage venture capital firms and looks for companies with proven and differentiated technology, rapidly-growing revenue and experienced management teams. With one of the most active venture portfolios, Meritech has experience in, and provides guidance on issues facing rapidly growing companies including management incentive plans, IPO market timing and positioning, M&A strategies and negotiations and adviser selection. Meritech investments in industry-leading companies include 2Wire, Acclarent, BigFix, Broadsoft, Cornerstone OnDemand, Danger, Facebook, Fortinet, Greenplum, Netezza, NetSuite, PopCap, Presidio, Riverbed, Salesforce.com, Sourcefire, SpringSource, Tele Atlas and Zipcar. Meritech is located in Palo Alto, CA and can be found at www.meritechcapital.com.

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Press Release

Zulily Launches Its First Mobile App for the iPhone

Zulily, the destination site best known for offering daily deals up to 90 percent off the most popular and up-and-coming boutique brands for moms, babies and kids, today announced its first mobile app for the iPhone. The new iPhone app will feature the same fabulous daily deals on top-quality boutique apparel, gear and other goodies offered on Zulily's website, but make it easier for busy moms to shop from the comforts of a warm bed before the kids wake up, during their morning commute on the train or during soccer practice. read more

"Millions of busy moms shop Zulily's site regularly to discover the best brands and hottest styles for their family at the lowest prices, but they are typically on-the-go," said Darrell Cavens, founder and CEO of Zulily. "With the iPhone app, moms can take a quick peek at the day's sales from anywhere, at anytime and never miss out on a great deal from Zulily or their favorite brand."

Every day, Zulily features over 15 new exclusive sales events that typically offer 50-90 percent off items ranging from organic t-shirts and celebrity style apparel to stylish gear and high quality toys. The limited-time-only deals are promoted to Zulily's members via an email every morning at 6:00 a.m. PT and are typically only available for 72 hours so members shop the website early and often to discover new brands and grab great deals. For example, today's new 72-hour sales events include Posh by Popatu tutus, Italtrike trikes and cruisers, and Parade Organics apparel at ranges of 40-70 percent off retail prices. The site has become a fashion leader by featuring hot styles like those of mini-me chic by Hazel, celebrity favorite Phil & Teds strollers, organic apparel by Kate Quinn Organics and Origany, and classic styles by Corky & Company and Baby Nay. With an eye towards keeping mom looking as great as her kids, Zulily also features top brands like HOTmilk, SPANX, Charles David and Karen Kane.

Now, with the new iPhone app, members can easily shop the site from their iPhone, receive daily reminders when new sales events begin and also invite new friends to earn a $15 credit on their next purchase. In addition, with Zulily's new all-day shopping, one-time shipping capabilities, members can use their iPhone to buy something they love when the daily email arrives and then shop all day while on-the-go without paying another standard shipping fee.

Zulily was co-founded by Darrell Cavens, the former senior vice president of marketing and technology at Blue Nile, and Mark Vadon, the chairman and founder of Blue Nile. Cavens and Vadon started the company shortly after becoming new dads and realizing that the shopping at big box retail outlets and boutique stores did not provide a broad selection of unique, high-quality children's apparel, gear and toys at reasonable prices. With an e-commerce success story under their belt at Blue Nile, the two fathers launched the Zulily website in January 2010 and have completely changed the way millions of busy moms discover the best values and hottest boutique brands for their families.

The Zulily iPhone app is immediately available for free in the iTunes store.

About Zulily
Zulily is changing the children's retail market by offering the most unique and sought-after children's boutique brands at discounts of up to 90 percent off retail to its members. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, Provide Commerce and Eddie Bauer, the Zulily team helps busy moms find the highest quality apparel, gear and other goodies for moms, babies and kids, including popular brands such as Crocs, phil&teds, Corky & Co., and Melissa & Doug to unique brands such as Baby Nay, Kate Quinn Organics, and Lex Modern. For more information, please visit www.zulily.com and connect with us on Facebook and Twitter.

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Press Release

Zulily Hires Key Operation and Finance Executives to Support Growth

Zulily, a fabulous new online store offering daily sales up to 70 percent off retail on the most unique and sought-after children's boutique brands, today announced the appointment of Marc Schneider as chief operating officer and Angy Merola as vice president of finance. Schneider will be responsible for the strategic and operational leadership of Zulily's fulfillment, internal technology systems, and customer service initiatives. Merola will be charged with managing all facets of Zulily's financial operations. read more

"Marc and Angy are exceptional leaders who understand the value of excellence, the importance of customer service, and the overall personal commitment required to build a great business," said Darrell Cavens, CEO of Zulily. "I'm very pleased to welcome them to the team where their experience, passion, and leadership will further help us win the hearts and minds of busy moms in the private-sale children's retail market."

Schneider is an accomplished, success-driven executive with over 18 years of experience driving operations, revenue, and profits to new heights across a variety of industries such as e-commerce, call center operations, and financial services. Prior to joining Zulily, Schneider was the VP of mergers & acquisition integration and customer service operations at Provide Commerce where he led the turnaround of Proflowers.com's call center and helped drive RedEnvelope to profitability for the first time in the company's 10-year history. Before Provide Commerce, he served as VP of operations for Richard C Breeden & Co., where he managed the operations of a startup headed by former SEC Chairman Richard C. Breeden. Schneider received his BS in Economics and Accounting from The Wharton School at the University of Pennsylvania and his MBA in Marketing and Statistics from the University of Chicago's Graduate School of Business.

Merola is an experienced finance and operations entrepreneur with over 14 years of experience helping successful startups define and scale their financial and operational systems, processes, and procedures to quickly meet market demand. She joins Zulily from Razorfish, where she served as a financial planning and strategic operations consultant. Prior to Razorfish, Merola was the VP of finance and operations for Mixpo, where she helped drive the company's Series B financing and was responsible for all finance, accounting, and business operations functions. Merola has held executive and senior positions with DRIVE Performance Media, aQuantive, Real Networks, and Deloitte. She received her BS in Accounting and Organizational Behavior from Central Washington University.

About Zulily
Zulily is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, Provide Commerce and Eddie Bauer, the Zulily team helps busy moms find the highest quality apparel, gear and other goodies for moms, babies and kids, including popular brands such as Graco, Melissa & Doug, and Flora and Henri to unique brands such as Baby Nay, Kate Quinn Organics, and Lex Modern. For more information, please visit www.zulily.com and connect with us on Facebook and Twitter.

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Press Release

Zulily Hires New VP of Marketing to Help Grow Private-Sale Shopping Site for Children's Boutique Brands

Zulily, the company that is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands, today announced the appointment of industry veteran, David Atchison as VP of Marketing. Atchison will be responsible for helping the company continue and expand its aggressive growth through email, affiliate/partner marketing, SEM, SEO, viral marketing, and social networking. read more

"David knows how to think big, start small and scale fast to drive early and long-term success," said Darrell Cavens, CEO of Zulily. "He has proven experience in making strategic decisions to pivot a retail business towards success and brings tremendous value to our strong senior team of retail and e-commerce veterans."

Atchison joins Zulily from online retailer Red Envelope where he served as head of marketing and analytics and helped drive huge year over year growth in a down economy. He is a highly accomplished, profit-driven executive with a distinguished career directing multi-channel marketing programs and has demonstrated expertise in e-commerce optimization through best in breed analytical practices across multiple departments and functions. Before Red Envelope, Atchison was the director of analytics for ProFlowers, one of the leading e-commerce companies in the United States with one of the highest converting sites across all industries. Prior to that, Atchison was with several start-ups and strategic consulting firm The Parthenon Group.

"The private-sale shopping market is one of the biggest revolutions in e-commerce in the last 10 years," said Atchison who moved from San Diego to Seattle with his wife to take the position. "Zulily has brought together an accomplished team with experience at Microsoft, Nordstrom, Eddie Bauer and MSNBC to create a significant online private-sale retail e-commerce business focused on kids, babies and busy moms. I'm excited to be part of the team."

About Zulily
Zulily is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, and Eddie Bauer, the Zulily team works with popular brands such as Graco, Melissa & Doug, and Flora and Henri to unique brands such as Handy Sitt, Origany, and Lex Modern.

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Press Release

Zulily Serves Up to 70 Percent Discounts on Children's Boutique Brands to Busy Moms

Focused on scouring the globe for the best children's boutique brands, Zulily today announced the unveiling of their new private-sale shopping site. Zulily is offering busy moms a free inside track to the most popular and up-and-coming brands at discounts of up to 70 percent off retail prices. Through private 72-hour sales, Zulily offers high-end children's apparel, toys, gear, and gifts that are timeless, safe, and stylish at deals that savvy moms love. Membership is free and people can register today. read more

Zulily's first 72-hour private-sale features products from Origany at discounts up to 55 percent. Origany is an eco-friendly apparel company that sells certified organic cotton and baby alpaca apparel for babies and toddlers. Zulily is also featuring a private sale from Europe's Minui HandySitt, an ultra-portable high chair for children ages six months through five years. It fits on almost any dining chair, and stores compactly — making it ideal for both home and away. Made with non-toxic materials, HandySitt is a safe, convenient alternative to traditional high chairs. Zulily is one of the first retailers in the U.S. to offer the HandySitt Chair, which can be used as a base for the Minui HandySitt, or on its own as a child's first chair. Discounts on Minui HandySitt are up to 45 percent off for Zulily members.

According to Raj Sardesh, founder and CEO of Origany, "We at Origany are very excited to leverage the e-commerce expertise of Zulily's founders. With its 72-hour private sale model, our partnership with Zulily opens an additional non-traditional retail channel for us. It also allows us to introduce the Origany brand and our stylish and unique organic apparel to more moms and dads in a short period of time."

Starting today, Zulily will be launching new private-sale events exclusively to members. Quantities will be limited, so sales will be based on a first come, first serve basis. Zulily's next private-sale will begin on Thursday, January 28 and will feature Lex Modern and Baby Nay.

"Zulily is like the personal shopper I've always wanted," said Esther Shin Teodoro, a full-time working busy mother of two small children who runs BigGigs, an event planning company in Seattle. "It does all the selecting of terrific items for me so that all I need to do is view and click – it's my secret weapon for giving my kids the best and having them look cool and stylish without spending a lot of time or money."

Zulily Co-Founders: Leveraging E-Commerce and New Dad Experience
Zulily was co-founded by Darrell Cavens, who led the technology and marketing teams during an eight-year tenure at Blue Nile, where he got engaged to his wife. They are now the proud parents of a two-year old son and three-year year old daughter. His co-founding partner, Mark Vadon, is the executive chairman, founder, and former CEO of Blue Nile, a company he started in December 1998 after looking for an engagement ring for his soon-to-be wife. Vadon and his wife are the proud parents of a 10-month old daughter. With small children, the two dads and their wives quickly turned to the Web like many parents to shop for merchandise, diapers and more, but what they found lacking were great deals in children's boutique brands. After speaking to their wives, friends and hundreds of other moms and dads, Cavens and Vadon decided that the private-sales model was the perfect way for families to shop.

Using the private-sales model, Zulily can keep its cost down and extend that cost savings to its members, while also helping boutique children's brands sell their inventory in a very quick period of time. Holding Zulily to a high product standard, the co-founding dads are dedicated to not only delivering a phenomenal website and superior customer service, but also strive for perfection when it comes to the online order process.

"Zulily is on a mission to help busy moms get the best possible deal on the most unique and sought after children's boutique brands," said Cavens. "Whether moms are looking for stylish baby clothes, educational toys, fashionable décor or indulgences for mom, Zulily has them covered with exclusive offers only available to members.

Merchants interested in reaching busy moms who are embracing the private-sales shopping experience to purchase boutique children's brands can contact Lori Twomey for more information at 206-682-2953 or lori@zulily.com.

About Zulily
Zulily is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, and Eddie Bauer, the Zulily team works with popular brands such as Graco, Melissa & Doug, and Flora and Henri to unique brands such as Handy Sitt, Origany, and Lex Modern.

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Press Release

Maveron LLC Leads $4.6 Million Investment in New Online Private-Sale Shopping Site for Busy Moms

Zulily today announced a $4.6 million investment led by Maveron LLC, the consumer-focused venture capital firm formed by former investment banker Dan Levitan and Starbucks' chief executive Howard Schultz. Led by Blue Nile veterans Darrell Cavens and Mark Vadon, Zulily will use the funds to create a significant online private-sale retail e-commerce business focused on kids, babies and busy moms. read more

Cavens, who most recently spent a year at Microsoft after leading the technology and marketing teams during an eight-year tenure at Blue Nile, will serve as CEO and president running the day-to-day activities. Vadon, co-founder, former CEO and current executive chairman of Blue Nile, is an investor and will serve as chairman of Zulily. In conjunction with the Series A financing, Jason Stoffer of Maveron joins Zulily's board.

With big plans to create the best private-sale destination offering products for kids, babies and busy moms, Cavens has compiled a strong senior team of retail and e-commerce veterans with experience at Nordstrom, Red Envelope, Eddie Bauer and Newsvine/MSNBC. Together, the proven team will tap into their business, e-commerce, and marketing experience to help build a superior private-sale retail Web site for busy moms to learn about new brands and get access to high quality products at great prices.

"In retail, success comes from great execution and doing a thousand little things everyday to delight your customers, and I have brought together a team that believes in that philosophy," said Cavens. "Bringing together Maveron's experience in establishing consumer brands like eBay, Pinkberry, and Drugstore.com and our experienced team, we plan to deliver the best products at great prices, along with an amazing site that integrates compelling design with community."

The Private-Sale Shopping Market
The private-sale shopping market is becoming a fast-growing business. According to a recent article in CNN.com, the combined revenue at the top four players in the U.S. private-sale market is expected to be approximately $510 million this year. Sucharita Malpuru, e-commerce analyst at Forrester Research, says in a BusinessWeek article titled "Psst! Private-Sale Shopping Sites Are Hot," that revenue from the top sites combined with sales at other private-sale sites make up a significant portion of the estimated $1 billion a year in online sales of luxury apparel. In addition, JPMorgan retail analyst, Brian Tunick, is also quoted in the BusinessWeek article stating that specialty retail stores such as Abercrombie & Fitch, Coach, and Tiffany's have declined an average of 5 to 7 percent this year, while sales at the top private-sale sites are growing fourfold and fivefold during the same year.

"With parents looking to buy quality products at value prices, Zulily is in a unique position to capitalize on a tremendous opportunity," said Jason Stoffer, a principal at Maveron. "Darrell played an instrumental role in helping transform the diamond industry while at Blue Nile and we're confident the Zulily team will leverage their e-commerce experience to turn Zulily into the private sale category leader targeting kids, babies and busy moms."

Coming Soon
Zulily will go into beta in Q1, 2010 and membership is free. To become a founding member, busy moms should register today.

About Zulily
Zulily is changing the children's retail market with a new members-only private-sale store with products for kids, babies and mom. Zulily provides exclusive access to daily sales on best-loved and up-and-coming brands, at significant discounts off retail prices. Based in Seattle, WA and formed by retail and ecommerce veterans, the Zulily team works with quality brands to help them engage with an exclusive members-only audience.

About Maveron
Maveron is a leading venture capital firm based in Seattle, Washington. Dan Levitan and Howard Schultz founded Maveron in January 1998 with the goal of building a firm that would be recognized as the premier financial and strategic partner to leading consumer-based businesses. Maveron's mission is to partner with entrepreneurs in the creation of extraordinary companies in order to generate outstanding financial returns. Current representative Maveron investments include fast-growing consumer companies, such as Potbelly Sandwich Works, Pinkberry, Altius Education, VideoEgg and LiveMocha and monetized investments, such as eBay, Capella Education Company, Shutterfly, Cranium (acquired by Hasbro), Qsent (acquired by TransUnion), Quellos (acquired by Blackrock), Good Technology (acquired by Motorola) and lucy activewear (acquired by VF Corporation). Maveron has approximately $750 million under management and 23 active portfolio companies nationwide. For more information about Maveron, visit www.maveron.com.

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